NYC Wear and Gear is Elements Of Style, LLC's merchandise line that consists of an array of garments, accessories and sundry gift items, on some of which the distinctive logo of the line's Bona Fide New Yorker lifestyle brand is embroidered, laser-etched, heat pressed, screenprinted or otherwise applied using various proven technologies.

The Bona Fide New Yorker NYC logo-free items include logo'd and logo-free goods of both well known brands and labels still looking to make their marks ... all picked to appeal to folks of the five boroughs as well as non-New Yorkers who possess and are inclined to display significant levels of NYC style and/or attitude.

Created by Marcel, a Bronx born and bred MIT alumnus and former model motivated by feel good interactions with fellow native New Yorkers he often encountered while traveling extensively stateside and abroad, to celebrate their roots as well as showcase their shared civic pride, and closely allied with FIT alumni and technologists focused on fashion related innovation, look for NYC Wear and Gear to in the future introduce products that feature wearable electronics, exploit the special attributes of high tech materials or via the use of innovative patented technology and a facilitating process provide custom tailored level, superb fit garments that require no tailor visits.